The Search Engine Optimization Process (SEO for short) is not really known for being static due to the constant changes in the search engine algorithms. In the drive to provide quality content and improve user experience, search engines like Google has cracked down on various practices that any SEO company can use to let a website reach the topmost ranks at the results page. However, the changes in the search engines are more of a refocus on the aspects that have defined the SEO process for a long time: Content, Links and Social Media.
How the content in a site is being presented can determine how the site will be ranked in the results pages. As of the recent Google Algorithm update, the quality of content in several websites have been called in to question as not a lot of them are providing the answers being asked by a user’s query.
In essence, Google is asking every SEO company to make sure that the content being presented in their client’s web pages should answer a problem if they want better rankings. If the content can satisfy a person’s query, Google will consider the site a leading source of information and reward it with a better rank.
The links given to a site is an indication for Google that another site has discovered a website and finds its information trustworthy enough to link to it. In essence, a high number of links can make your site valuable to search engines and make you an authority regarding a certain query.
However, link building became a cheap tactic in which SEO specialists and site owner can simply pay for links. The recent algorithm update has made it clear that Google has finally had it with this practice, considering paid links as merely advertorial in nature and will not be counted in determining a site’s ranking. Due to the update, SEO specialists are tasked to make sure that every link they get is earned through providing quality content, not paid.
It used to be the misconception amongst every SEO company that the social media sites will finally bring an end to SEO. In reality, social media has only improved the process without necessarily taking much of what makes SEO effective. Social signals are the most recent additions to the algorithms, with search engines determining how much a person interacts with social media to determine a site’s final rank.
Social media offers a rich playground wherein any SEO company can get people talking about a certain brand. Due to the level of connectivity found in social media, businesses can now get to know and interact with their prospects better. Brands that reach out to prospect encourage content sharing often have better rankings than those who don’t.
The SEO industry is constantly changing but still remains true to the aspects that made it effective since it was introduced. A SEO company who can provide better content, earn their links properly and take full advantage of social media will have better chances of making their clients rank immediately on the results pages.