Self-expression and celebrating one’s individuality have certainly flourished in the 21st century. In line with this, the demand for personalized items has significantly risen. Neck lanyards are some of the most popular items on the market nowadays. Their simplicity, versatility, and cost effectiveness have made them very much in demand with entities seeking to make their presence more visible in the outside world.
Neck lanyards are usually customized for a variety of reasons. Companies have their logos or distinctive names stamped or embroidered on them to promote their brands, and to solidify their everyday presence. Institutions like schools or offices put their names, logos, or slogans on lanyards to further encourage uniformity amongst the people affiliated with them, and perhaps as a way to reinforce their prestige. Lastly, custom lanyards are one way of putting one’s personal stamp on things.
When it comes to customizing neck lanyards, there are a number of factors to consider. These include:
•Purpose. It’s very important to determine what a lanyard will be used for before anything else. For the usual ID lace, simple attachments like ID holders or clips can be used. For lanyards that will be used in bustling environments like hospitals, retractable attachments may be required.
•Fabric or material. Before choosing the kind of fabric or material that custom lanyards will be made of, the purpose of the lanyards needs to be considered. Those that will be worn primarily in indoor settings like office or classrooms are not likely to be exposed to harsh elements, so fabrics like bootlace, nylon, or polyester will do. The ones meant for multiple uses in an outdoor environment might require heavier duty materials like waterproof rubber.
•Color. Since neck lanyards also serve as promotional tools, the colors chosen should invoke the identity of the institution ordering them. Lanyards are also better off made with strong, bright colors for maximum visibility and recognition, especially if they will be used in situations where proper identification is needed to ensure access or security. Colors that won’t get dirty easily are also advisable since lanyards are worn in different kinds of weather and in various locations.
•Design. How a lanyard ultimately looks is generally determined by the client or to the manufacturer’s in-house artist or graphic designer. The more popular designs involve the logo of the client’s school, company, or organization, as well the name or title of an event. Trademark slogans are also a fashionable choice.
•Design application. How a design will be executed is heavily dependent on the sort of look desired. For clients that prefer to customize their own lanyards (or are still undecided), they can opt for plain-colored ones with no print or embroidery. Those with simple designs as well as those who only want their company or school name on the lanyards can opt for embroidered or woven text. Those with more complicated logos can opt for print screening, which involves making a custom frame with the said logo as a pattern for the printing process.
•Others. This is where the wearer’s individuality comes in. To dress up a standard lanyard, wearers can add other things like beads, mini key chains, and stickers. Since lanyards are made of fabric, desired patterns can also be sewn onto them. Iron-on letters are also an easy way to personalize a lanyard, and require only the standard ironing equipment to apply. Using permanent markers to draw patterns and shapes or to write inscriptions on the inside of a lanyard also works. Colored glue can also be applied onto the lanyard and allowed to dry for a more textured look and feel.